Fight 4 Change


We are pleased to announce that WRG will serve as the evaluation partner to Fight 4 Change whose mission is to prevent young people entering / re-entering the youth justice system. F4C uses diversionary activities (fitness and boxing) sessions combined with training education, volunteering, and employment opportunities to bolster its mission. WRG evaluate the beneficiary impacts of the program and assess the long-term community and social effects.

NFL Play 60

NFL-Play-60-LOGOWRG has partnered with the National Football League to assess the impact of PLAY 60 in the UK. PLAY 60 is the NFL’s campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity. The three month pilot program will focus on assessing participant screen time reductions (i.e., the amount of time watching TV or playing video games), character development, leadership, and participant attitudes toward physical activity and sport.

Click below to read the article about the program’s goals in the UK.


Magic Bus: Sport-for-Development in the UK

Magic BusWRG is please to announce a new year-long partnership to evaluate the impact of Magic Bus Sport-for-Development program in the UK. The purpose of Magic Bus is to give millions of disadvantaged children the opportunity to control the way they view the world, the freedom to choose the role they will play in it, and the power to define their own destiny. Magic Bus has partnered with several UK organizations to use inclusive sports activities to support beneficiary and community development. Magic Bus offers a systematic, child-centered developmental curriculum-based approach, which has been developed over 15 years working in urban and rural India. WRG will assess the transition of this model to a developed nation and evaluate the social impact of the program longitudinally.

Move It

MOVE_LOGO_COLOUR_V3_RGBWRG was contracted to assess the attitudinal and behavioral outcomes associated with the “Move It” physical activity program in the UK. This innovative sport- and activity-based program aims to: (1) create early, positive experiences for youth in sport, physical education, and active play, and (2) integrate physical activity into the everyday lives of children. The year-long (pre-, mid-, and post-program) assessment will focus on health-related outcomes, personal attitude enhancement (self-esteem, efficacy, sport enjoyment, social support, etc.), and behavioral change (increased sport and physical activity engagement).

Group Fitness Study

03WRG was contracted by the Aggieland Fitness Dome to investigate member perceptions of their group fitness classes. The project will also seek to better understand the influence and impact of group fitness participation on member attitudes and future behaviors directed towards the facility. In addition, WRG will assess member willingness to pay for CrossFit programming. The results of this final analysis will be a ROI calculation for the facility to determine the aggregate feasibility of CrossFit.

WRG & The ‘Coaching Revolution’

MBWalker Research Group has been contracted by Michael Burt Enterprises and  Red Herring Innovations to design, develop, and administer a measurement tool to assess ‘Coach Burt’s’ groundbreaking program: ‘Turn Your Managers Into Coaches’. The program is based on the key principle of systematically activating the potential of human capital in organizations. The three companies will collaborate on numerous ‘coaching’ projects over the next several years.


WRG and USA Archery

usaarchery2 WRG has partnered with USA Archery to conduct research on member satisfaction. USAA currently offers family memberships, club memberships, and state association memberships. The purpose of this study is twofold: (1) determine how satisfied their nearly 8,000 members are with the services offered, and (2) provide strategic recommendations for expanding memberships in the run-up to the 2016 Rio Summer Olympic Games.

The World’s Largest Archery Tournament

Matt Stutzman - Inspirational Olympic ArcherWalker Research Group just returned from a very successful data collection trip to the largest archery tournament in the world – the ‘NASP Nationals’. Dr. Matt Walker (WRG Principle) and Andrew Goldsmith (WRG Project Manager)  collected data from over 9000 event participants. Driving traffic to our exhibitor booth were the 2012 London Paralympic Silver Medalist Matt Stutzman and 2016 Rio Olympic Games hopeful Holly Stover. WRG was contracted by Easton Foundations and the National Archery in the Schools Program to conduct research on the motives, catalysts, and perceptions of archery.

Charity Sport Events as ‘Brand-Fests’

JSMAn article published by WRG scientists in the Journal of Sport Management shows that, while charity sport events have characteristics enabling them to function as ‘brand-fests’ in the development of a brand community, the event must move beyond functional competency. Instead, the focus of the event should be on organizational evangelism, increased opportunities for brand practices (e.g., social networking), and should serve as a starting point for ongoing membership in the brand community. The full article can be accessed via the ‘Reports & Publications’ link.

Walker Wins ‘Best Research Paper’ Award

Dr. Walker was recognized by the Sport Management Association of Australia and New Zealand (SMAANZ) for submitting the best research paper. The article, ‘Does Green Management Matter for Donation Intentions? The Influence of Environmental Consciousness and Environmental Importance’ examined a university athletic department’s green management practices and the subsequent impact on donations. The practical importance of this study revealed that even in tough economic times (i.e., where donations – supply – are not paralleling demand), athletic departments can use this form of ‘community responsibility’ to enhance external support.