NFL Play 60

NFL-Play-60-LOGOWRG has partnered with the National Football League to assess the impact of PLAY 60 in the UK. PLAY 60 is the NFL’s campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity. The three month pilot program will focus on assessing participant screen time reductions (i.e., the amount of time watching TV or playing video games), character development, leadership, and participant attitudes toward physical activity and sport.

Click below to read the article about the program’s goals in the UK.