WRG employs a wide range of academic researchers, enabling the company to excel with client engagement and project implementation through reporting and recommendations. We specialize in market profiling and analysis, consumer behavior, management and organizational behavior, among other areas.

  • We solve sport business problems and answer tough research questions using state-of-the-art quantitative and qualitative market research techniques.
  • Our research provides deeper insights into consumer behavior to support defensible business decisions.
  • We bring a wealth of sport industry knowledge to every discussion, which provides the most informed, grounded, and practical results.
  • We conduct primary custom research on varying levels of analysis for targeted and meaningful insights.
  • We use questionnaires, online surveys, third-party data, secondary data, interviews, and focus groups to get under the skin of your customers, employees, and management team.