Who We Are

As a “collective” enterprise, WRG employs a range of scientists and academic scholars with methodological skills related to specific client needs and research questions. When you call to discuss a project, we’ll listen, ask questions, and provide an initial recommendation. If you decide to work with us, we will draft a customized proposal and recruit researchers with expertise for the project.

MattDr. Matthew Walker (WRG Principle) is Division Chair of Sport Management and Associate Department Head of HLKN at Texas A&M University, and serves as Associate Director of the Center for Sport Management Research and Education. Walker teaches courses in statistics, organizational theory, finance, marketing, and research methods.

With acumen in program evaluations, market research, and the social impact of sport, Walker’s research and consultations have focused on professional sport teams, foundations, charities, leagues, sport organizations, events, and universities. Walker has nearly 100 published academic articles, books, book chapters, and professional reports; and has delivered in excess of 150 research presentations at academic, industry, and organizational meetings. He is a “Research Fellow” for the North American Society for Sport Management (NASSM) and for the Society of Health and Physical Educators (SHAPE). Walker is the Managing Editor for the Journal of Applied Sport Management and Associate Editor for Sport Marketing Quarterly.

stephen_hills_0001Dr. Stephen Hills (WRG Project Coordinator) heads the London office for WRG, and is a Senior Lecturer in Sport Management at the London Guildhall Faculty of Business and Law. In his academic role, Hills leads on all Sports Development provisions and also holds an Adjunct Professor appointment at Texas A&M University. In terms of his research, Dr. Hills has consulted on various  projects for Nike Access-2-Sport, Magic Bus, Fulham Football Club Foundation, Barclays Spaces for Sport, the World Golf Foundation, and Golf 20/20.

Hills previously served as the Director of Marketing for the World Golf Village in St. Augustine, FL and consulted for the PGA TOUR on their digital media strategies. He has also recently completed a research project on the International Olympic Committee (IOC) regarding how their broadcasting activities could better contribute to the ‘Olympism’ philosophy of social reform. He has also previously served as a senior project manager for the UK’s Department for Work and Pensions before moving into Sport Psychology, where he worked with international athletes.